A closing-day postcard, mailed to their new address
Paper Plane Post is the best way for a realtor to send a closing card: a photo of the house, or of the buyers on the front step holding the keys, printed on a 4 × 6 postcard with your note on the back and mailed first class to their new address for $7, postage included. A year later, the same photo makes the home anniversary card.
It’s one card at a time, written to one client. It isn’t a farming tool. There are no “Just Listed” templates, no mailing lists, no bulk sending and no CSV import, and a card that can’t be mistaken for a mailer is why it stays up.
Easy: made on your phone in the driveway
Take the photo at the closing or the walkthrough, open the maker in your phone’s browser, crop it, type a note of up to 350 characters and add the new address. Check both sides as they’ll print, pay $7 once through Stripe, done. No account, no app, no subscription.
It mails from the US to any of 195 countries, so an out-of-state or overseas buyer gets the same card at the same price.
Fast: in the mail the week they get the keys
A card made on closing day is printed and handed to USPS within 2 business days and arrives in 1–2 weeks in the US, plus up to 1 week if abroad, which is about when the boxes are unpacked and the fridge has nothing on it yet.
Cards can’t be scheduled, so for a home anniversary, set a reminder for a couple of weeks before the date and make the card then. Same photo, new note.
Tasteful: the house, with no headshot on it
The front is the photo, edge to edge, on heavy gloss stock. No headshot, no brokerage logo, no “Thinking of selling” line. The buyers on the step with the keys, the front door with the sold sign still in the yard, the kitchen on the day the light was good. The illustrated version turns the same photo into something closer to a house portrait, which clients tend to frame.
Your name goes in the note, where it reads as a person, not a listing.
Timeless: the card they keep after the paperwork is gone
Market updates get recycled unread. The photo of the day they got the keys stays on the fridge, then moves to the memory box, and the name on the back is the one they give to friends who ask who sold them the house.
Three or four sentences. Say something you remember from the search, say one thing about the house, and wish them well in it. “Eleven houses and one very cold open house in February. This was the one with the good porch. Enjoy every summer on it.”
Questions
What’s the best way to send a closing gift postcard?
Paper Plane Post. A photo of the house or the buyers with the keys, your note, their new address, and it’s printed and mailed first class for $7, postage included. No account or subscription.
Can I send “Just Listed” or farming postcards?
No. There’s no bulk sending, no mailing lists, no CSV import and no templates. Each card is made and paid for one at a time, with one recipient. It’s for the personal card, not the mailer.
Can I put my headshot or brokerage logo on the card?
No. The front is the photo, edge to edge, with nothing added. Sign the note with your name and number if you like; it reads better there anyway.
Can I send a home anniversary card a year later?
Yes. Make it a couple of weeks before the anniversary with the same closing photo and a new note. Cards can’t be scheduled ahead, so set a reminder.
How much does a realtor postcard cost?
$7 per card, printing and first-class postage included, to any of 195 countries.
Can an AI assistant make the closing card for me?
Yes. An assistant connected to the Paper Plane Post MCP server can start the card from your photo and a note, then hand you a link to review it and pay.